During the first week of May 2016 Visit California’s earned media team held two distinctive media events in Western Canada providing a platform for destination partners to network with local Canadian media.
Over a five-course, California-inspired lunch, 21 partners from around The Golden State were able to mingle with 21 Vancouver-area media and share their top story ideas. Media in attendance included editors from the Vancouver Sun, PAX News, Lipstick Lifestyle and Western Living, and contributors to the Vancouver Courier, Huffington Post Canada, the National Post and The Province. Connections made at this luncheon have already proven fruitful with upcoming media visits planned and an article posted on Pax News West the week of the event.
At Visit California’s second-ever media event in Calgary an unprecedented 18 media attended to meet with 12 destination partners. The large number of attendees in this smaller media market (and increase from the first Calgary event) is a testament to the market’s interest in California and the amazing stories each destination holds. The media in attendance included editors from IMPACT and WestJet Magazines and freelancers representing Avenue Magazine, Food Network Canada, Toronto Star, Globe and Mail, Calgary Herald and more. Guests enjoyed signature cocktails, hors d’oeuvres and popsicles, while making connections and taking selfies.
Upcoming Canada Sales & Media Mission:
The 2016 Canada Sales & Media Mission will be held October 24-28 in Montreal, Toronto and Vancouver. The PR track will reach top-tier media and influencers through media appointments and networking events, offering more one-on-one pitching opportunities and unique experiences such as editorial insights panels.